For the past three years, ALEX AND ANI has launched a special bangle for Dana-Farber Cancer Institute’s Holiday Greetings Program to help raise funds and awareness for the vital support and research they develop each day for those who need it most. Just in time to begin celebrating the holiday season and theme, the charm created for this year’s program is the Gingerbread Man.
Trimmed with magic and tradition, baking cookies with loved ones is the heart of the holidays. Frosting, sprinkles and a dash of nutmeg can make any spirit bright. The Gingerbread Man awakens the child in all of us and reminds us there’s joy to be found in all that we do.
ALEX AND ANI will donate 20% of the purchase price* from each Gingerbread Man Charm Bangle sold, with a minimum donation of $10,000 between September 2015 and February 2016, to Dana-Farber Cancer Institute to dramatically change the quality of life for children and adults facing cancer in New England and around the world.
*Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers.
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CHARITY BY DESIGN is the heart and soul of ALEX AND ANI. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.